SEO Information and News: SEO - On Page Optimization

On Page Optimization is a an SEO strategy by means of which your web page gets a high ranking on the various Search engines like Google, yahoo, Bing etc. The on-page optimization factors depend directly on the content of the web page and also structure of the website. The web page which is being indexed must contain the relevant keywords in order to get higher ranking.

On-page optimization features includes:

Title Tag - Title tag is an area in the web page which gives the title of the web page that gives the information about the web page. Title tag must contain the important keywords or keyword phrases and it is better to keep the page title short.
Meta tag description - A Meta Tag Description is a part of web page coding that gives the basic description about the web site. This should be a sentence to a paragraph that describes the contents of the web pages because Meta tag description plays a very important role in web page ranking.
Meta Tag Keywords - Meta Tag Keywords highlights the keywords that are important and each keyword phrase in the keywords tag should be separated by a comma.
Header Tags - Header tags helps in reinforcing the page title; contains the keywords similar to the ones targeted in the page title.
Image ALT Tags - These tags make your web site more accessible to visually impaired people using text readers. Every image must have an ALT tag, and each ALT tag must be properly implemented. Even if your Website is content rich, the alt tags allow you to reinforce what is highly important, the important terms, within the page content. The overall impact of using ALT tags, in terms of search engine optimization is low since the major search engines have lowered the importance of ALT tags in their algorithms.
Keyword density - Keyword density is the percentage of times a keyword or a keyword phrase appears on a web page compared to the total number of words on the web page. In the context of SEO; keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. Optimum keyword density is 1 to 3 percent; and if its more than this it will be considered as spam.
URL Structure: If the website must be ranked well; then the URL of website must be related to the context of the website.
Web Site Content & Internal Linking - The web site content must be unique and relevant in order to obtain good ranking and indexing. The web site structure also must be in such a way that it can be usable by search engine and visitors. Internal linking is the way you link to other pages within your website.