Wednesday, January 6, 2010

Page Rank(PR) and Recent Google PR Updation

Dear Readers, first of all I would like to Wish you all a very Happy and Prosperous New Year 2010.

So, Google has geared up the New Year with the PR updation for many websites (happened on 31st December 2009). I guess I am a bit late in giving out this news since I was out of station but the webmasters who sell the websites, links, pages will be much aware of this updation.

What exactly is the PR or the Page Rank?

To tell in a simple manner; Page rank is nothing but the weighted form of link popularity or it can be put in this way; page rank is the rank given by the Google search engine to the websites or web pages for the relevancy of the web page to the entered search keywords. Google toolbar (http://www.google.com/toolbar/ff/index.html) can be downloaded and used in order to know the PR of your web page.


When Google does this PR updation; there is a possibility of the increase in page rank as well as decrease depending on the relevancy of the web page as mentioned above.

PR of a web page can be increased by having good number of backlinks and the quality of the backlinks do matter i.e. if your site has backlinks with high PR and less outbound links; then definitely the PR of your site will increase since the high PR sites advertise the links of good relevant sites. So if your site has good number of quality backlinks; then your site is considered to be popular.

Will a high PR site generate good sales and business compared to the low PR sites?

The answer is No.

No matter what the PR of a site is; the sales and business of a site will be directly proportional to the sites which results when a keyword is searched i.e. it completely depends on Search engine results page (SERPs). Your existence in the internet must be shown by having keywords that are relevant to the page/site. If the web page has the relevant keywords and results in the search engine then it would display in the top positions of the search engine thereby generating good number of clicks as well as sales.

There are cases wherein good results are obtained with No PR sites for highly competitive searched keywords thereby resulting in very good profit.

Then why does a site need high PR or what is the importance of having a good/high PR?

As already mentioned above, one of the reasons is if your site has backlinks from high PR sites then it will help in the growth of your site. Webmasters make use of this in order to get good price by selling high PR websites. Also, good PR will help the people who have blogs/blog posts that promote a websites or products or any kind of services i.e. it works as a good promotional catalyst.

So, I conclude that PR is one of the important criteria to know the quality of the web page, and also helps the webmasters in turn the other web sites linking to the high PR sites.
Posted by Sushma at 1/06/2010 11:20:00 PM 0 comments
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Sunday, December 27, 2009

SEO - Off Page Optimization


Off Page optimization in another SEO Strategy used to maximize the performance of your web site in the search engines for the targeted keywords. Also getting backlinks or outbound links to the web site is very important; if the search engines assume that your web site has more backlinks, then it considers that your web site is more popular than the other similar web sites(competitors) available on the net. But the quality of the backlinks do matter.
So, here are few methods to get good quality backlinks to the web site:
  • Directory listings - Submit your web site to the top ranked web directories available for listing. 
  • Articles Submissions - Write articles relevant to your web site products and services ; put at least one Anchor Text link with the keyword in the text and submit them to the top ranked online article directories or articles web sites.
  • Link building - is the an important step to achieve a high ranking in the search engines. This includes either submission of the web site to other relevant sites or exchanging the links with other sites in order to obtain higher Page Rank or Link popularity.
  • Blogging - Blogs are no different from web sites; they are web site content management systems with additional functionality such as comments, trackbacks and RSS.If a particular page or a post is optimized properly and that page gets indexed, categorized and ranked by a search engine, it’s part of search marketing. Blogs are one of many platforms that benefit from optimization.
  • Forum submissions -  If your web site is mentioned in forum submissions, then its a powerful way to promote the web site to the people with needs related to the content of the web site.
  • Social Bookmarking - Social media sites like Digg, Facebook, Twitter, Propeller etc have been an excellent source of providing linking, the backlinks can be very powerful in offering high indexing.
  • Press releases : A press release or new release or media release is nothing but a recorder communication of the media for the purpose of announcing something having news value.By submitting free or cheap press releases you can build link equity without spending a ton of money.
Posted by Sushma at 12/27/2009 03:41:00 PM 0 comments
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SEO - On Page Optimization


On Page Optimization is a an SEO strategy by means of which your web page gets a high ranking on the various Search engines like Google, yahoo, Bing etc. The on-page optimization factors depend directly on the content of the web page and also structure of the website. The web page which is being indexed must contain the relevant keywords in order to get higher ranking.
On-page optimization features includes:
  • Title Tag - Title tag is an area in the web page which gives the title of the web page that gives the information about the web page. Title tag must contain the important keywords or keyword phrases and it is better to keep the page title short.
  • Meta tag description - A Meta Tag Description is a part of web page coding that gives the basic description about the web site. This should be a sentence to a paragraph that describes the contents of the web pages because Meta tag description plays a very important role in web page ranking.
  • Meta Tag Keywords - Meta Tag Keywords highlights the keywords that are important and each keyword phrase in the keywords tag should be separated by a comma.
  • Header Tags - Header tags helps in reinforcing the page title; contains the keywords similar to the ones targeted in the page title.
  • Image ALT Tags - These tags make your web site more accessible to visually impaired people using text readers. Every image must have an ALT tag, and each ALT tag must be properly implemented. Even if your Website is content rich, the alt tags allow you to reinforce what is highly important, the important terms, within the page content. The overall impact of using ALT tags, in terms of search engine optimization is low since the major search engines have lowered the importance of ALT tags in their algorithms.
  • Keyword density - Keyword density is the percentage of times a keyword or a keyword phrase appears on a web page compared to the total number of words on the web page. In the context of SEO; keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. Optimum keyword density is 1 to 3 percent; and if its more than this it will be considered as spam. 
  • URL Structure: If the website must be ranked well; then the URL of website must be related to the context of the website.
  • Web Site Content & Internal Linking - The web site content must be unique and relevant in order to obtain good ranking and indexing. The web site structure also must be in such a way that it can be usable by search engine and visitors. Internal linking is the way you link to other pages within your website. 


Posted by Sushma at 12/27/2009 02:27:00 PM 0 comments
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